D4 - Semester 1

INTERCULTURAL BUSINESS COMMUNICATION is a basic subject required for Diploma IV students of English for Business Communication and Professional in Politeknik Negeri Padang. 



It supplements students with the foundation knowledge on:

• the theories of intercultural communication
• pragmatics and the spoken language
• discourse and the written language

This subject mainly teaches the awareness of theories of communication, culture, language and society and their applications in business interactions. It also emphasises on intercultural and communication theories applied to work-related contexts in International Business. 

Learning Outcomes:

By the end of the module, students should be able to:

• Understand and apply theories commonly associated with intercultural business communication in:
• Speaking exercises
• Writing Exercises
• Identify and analyse the impact of cultural differences on business communication in a range of contexts

Topics covered include:

• Introduction to intercultural communication
• Approaches to communication 
• Crisis communication across cultures
• Understanding culture for work
  
• Communicating in face-to-face and virtual teams
• Building business relationships across cultures
• Negotiations across cultures
• Transfer of cultural values in the workplace